A New Personal Training Business Model

One big flaw of personal training is you pay for results before you get them. You pay a specific amount and hope you get results. There are very few situations in which you do this in everyday life. You don’t pay for car repairs until you are the repairs are done. You don’t pay for dental work until after it is done. Why is personal training different? It is different because of a dirty little secret. Most clients drop out. The clients lose motivation and want to quit. The trainer, to mitigate his/her losses charges up front. Charging up front also may help to motivate the client to do the training. In my experience, surprisingly, most people will give up the money or worse, whine, complain and threaten, to try and get a refund. Almost every time, the client has given up on themselves and has no real reason to stop training other then not having (or refusing to use) the motivation tools to continue. Now I am proposing a new model. The trainer doesn’t charge anything. At the end of 30 days the client pays what he/she feels is appropriate for the results they have achieved. This requires a high degree of trust on the trainer’s part. Since the trainer is being paid on results, the trainer is highly motivated to get results for the client. Therefore, the trainer must be very selective in who he/she chooses to work with. The client will need to convince the trainer of their sincerity and strength of character. The trainer will need to stay in close touch with the client throughout the process and come up with solutions for: lack of time; lack of motivation; and nutritional slippage. The client is free to dump the trainer for any reason and, likewise, the trainer can dump the client. No contracts, No fees. In my model payment doesn’t have to be cash; gold, guns, guitars, cars etc can be the payment. Barter is a great thing when done right. It should be an interesting and rewarding journey. If you are interested in participating or have questions, just get a hold of me.